FREE ACCESS

WELCOME TO THE VAULT!

What's inside? A world of never-ending happiness… you can always see the sun (oh wait, that's Prince). But seriously — it's packed full of freebies that are real resources, not just email bait.

Almost there! Just need your name and email.

shawna@thebuyerinsider.com | 📞 651-470-0066 | MEETING PLANNER RESOURCES
Shawna Suckow —” The Buyer Insider

FREE SMALL BUSINESS RESOURCES

Welcome to The Small Business Resource Vault: a collection of resources to help you succeed with fewer headaches, less time drain, and zero Big Brand marketing mythology (because it doesn’t work for small businesses!)

Everything here is built for the underdog. Dig in, take what helps, and go out-compete the big guys.

ShawnaBOT - Shawna's AI marketing clone

🆕 ASK ME ANYTHING!

I’m ShawnaBOT

Shawna’s A.I. clone trained on her marketing expertise. Ask me anything about positioning, messaging, branding, social media, or competing against the big guys.

→ OPEN SHAWNABOT FREE

Oodles of
Small Business
Tools

Some free, some paid, all useful.

FILTER

30-Day Social Media Calendar

A full month of content prompts mapped out so you never stare at a blank screen again. Plug in your voice, hit post.

→ OPEN FREE

Social Media Prompt Pack

100+ conversation-starting prompts for small businesses. Scroll-stopping ideas for every platform, no inspiration required.

→ OPEN FREE

The 28-Day Modern Outreach Blueprint

How small businesses land clients with video, AI, and voicemail — without cold calling. A 28-day multi-channel sequence that feels personal at scale.

→ OPEN FREE

The Complete 18-Month Outreach System

Every script. Every template. Every step. The full multi-channel outreach system built for the long game... including CRM tracker, tool setup guides, and re-engagement cycles running 18 months deep.

→ GET THE SYSTEM — $47
Branding

Branding Checklist: 35 Assets You Need

The complete small business branding checklist — from logo and colors to voice and photography. Know exactly where you stand.

→ OPEN FREE

Is Your Marketing Ready for the New Buyer?

Buyers changed. A lot. This 2026 reality check walks you through 5 areas — Clarity, Transparency, Proof, Responsiveness, and Relevance — with a score, the real talk on why it matters, and action items for this week.

→ OPEN FREE

Score Your Marketing: The 2026 Reality Check

Rate yourself 1–5 on Clarity, Transparency, Proof, Responsiveness, and Relevance. Get instant personalized feedback, your total score, and a prioritized action plan — right in your browser, no download needed.

→ TAKE THE QUIZ FREE

Marketing Myth Buster Checklist

Are you falling for these 5 marketing myths? This quick checklist busts the most common advice that’s quietly costing small businesses. Download, check yourself, compete smarter.

→ OPEN FREE
Strategy

The Underdog Positioning Playbook

The step-by-step workbook for small businesses who are done trying to act big. Own your niche, map your competitors’ weaknesses, and build a 90-day marketing plan that plays to your strengths.

Coming Soon

The Trust Score: How Human Are You?

Do people trust you — or just know your job title? Score yourself on 6 dimensions of human trust: social presence, storytelling, vulnerability, consistency, generosity, and listening. Find out what’s making you forgettable.

→ TAKE THE FREE ASSESSMENT
Storytelling

The Feature-to-Story Translator

One-page fillable guide that turns product specs into stories that actually sell. Includes the Feature-to-Story formula, 5 before/after examples, blank rows for your own features, and an Emotion Check so you know it lands.

→ OPEN FREE
Storytelling

The Story Bank Kit

Stop winging it. Mine your real stories, capture them in a reusable format, and map 90 days of content in one sitting. Six story categories, a capture template, a running story library, a channel cheat sheet, and a 90-day publishing plan.

→ GET THE KIT — $37
Storytelling

The Why Us Story Script

Stop listing features. Start telling stories. This fill-in-the-blank template helps you craft the “Why Us” story that stops the scroll, builds trust, and makes your business unforgettable.

Coming Soon
Storytelling

50 Story-Driven Content Ideas

Storytelling beats features and benefits every time. Here are 50 content angles that build trust, loyalty, and real connection.

→ OPEN FREE
⭐ A.I.

Build Your A.I. Board of Directors

Stop asking ChatGPT generic questions. This 4-page fillable kit helps you build a personalized A.I. advisory board — pick your advisors, define your business, and create a Custom GPT that actually knows your goals.

→ OPEN THE TOOL FREE
A.I.

Your A.I. CFO

A custom AI prompt that thinks like a Chief Financial Officer for your small business — cash flow questions, pricing decisions, budget gut-checks. No MBA required.

→ OPEN THE TOOL FREE
A.I.

Your A.I. Director of Operations

Think of this as your AI COO. Feed it your workflows and it helps you find the bottlenecks, build the systems, and stop reinventing the wheel every single week.

→ OPEN THE TOOL FREE
A.I.

Your A.I. Brand Definer

Not sure how to describe what makes your business different? This AI tool asks the right questions and hands you back language that actually sounds like you — voice, values, and positioning in plain English.

→ OPEN THE TOOL FREE
A.I.

Your A.I. Content Repurposer

Turn one piece of content into ten. Paste in a blog post, podcast transcript, or email and get back social captions, headlines, email subject lines, and short-form angles — all in your voice.

→ OPEN THE TOOL FREE

The 28-Day Modern Outreach Blueprint

How small businesses land clients with video, AI, and voicemail — without cold calling. A 28-day multi-channel sequence that feels personal at scale.

→ OPEN FREE
Small is Your Superpower by Shawna Suckow, CSP —” consumer behavior expert, marketing author, and small business keynote speaker

#1 Amazon Bestseller in Starting a Small Business

SMALL IS YOUR SUPERPOWER!

Understanding you have a superpower is the first step. Knowing how to use it is the rest. Small is Your Superpower is the no-fluff playbook that shows small business owners exactly how to turn their size, personality, and community roots into an unfair competitive advantage.

GET YOUR COPY
UNDERESTIMATED

The Small Business Advantage Podcast with Shawna Suckow

"Small businesses have been underestimated for decades. That turns out to be their greatest advantage."

Underestimated is a podcast for small business owners, entrepreneurs, marketers, and leaders who are done pretending to be bigger than they are —” and ready to win by being exactly who they are.

Spotify Apple Podcasts Amazon Music iHeart

UNDERESTIMATED

The Small Business Advantage Podcast

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with Shawna Suckow

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