YOUR A.I. CONTENT
REPURPOSER
PART 1 OF 2 — YOUR CONTENT & AUDIENCE
Create once. Multiply everywhere. Fill this in so your GPT knows exactly where you publish and who you’re talking to.
Your Content Basics
Primary content format (check your main one)
Where You Publish (Check All That Apply)
Your Audience
SHAWNA SUCKOW — The Buyer Insider
For more small business resources, visitwww.thebuyerinsider.com/vault

Continue to Page 2 → Your Voice, Style & Goals

YOUR A.I. CONTENT
REPURPOSER
PART 2 OF 2 — YOUR VOICE & GOALS
The voice section is the most important part. Give it a real example — not a polished one, your best real one.
Your Voice
Your Goals
SHAWNA SUCKOW — The Buyer Insider
For more small business resources, visitwww.thebuyerinsider.com/vault

Done with Pages 1 & 2? Print all pages to PDF → then follow Page 3 to build your Content Repurposer GPT in ChatGPT.

BUILD YOUR A.I. CONTENT
REPURPOSER IN CHATGPT
7 steps to a Custom GPT that turns one piece of content into a full week across every platform.

Your A.I. Content Repurposer is a content multiplier. Feed it one blog post, email, or transcript — get back a week of LinkedIn posts, Instagram captions, email subject lines, and more. In your voice. For your audience. Every time.

1
LOG IN TO CHATGPT → EXPLORE GPTs → + CREATE → CONFIGURE

Go to chat.openai.com. In the sidebar, click Explore GPTs, then + Create. Click the Configure tab. Requires ChatGPT Plus ($20/mo).

2
NAME IT: "[YOUR BUSINESS] CONTENT MACHINE" OR "MY CONTENT REPURPOSER"

Pick a name that feels like a tool you'll actually use. Add a description: "Turns one piece of content into a full week of platform-specific posts in my voice."

3
PASTE YOUR INSTRUCTIONS

In the Instructions field, paste this:

  • "You are my Content Repurposer. You know my voice, my audience, and where I publish."
  • "When I give you a piece of content — a blog post, a transcript, a recording, an email — you turn it into a full week of content across my platforms."
  • "Always match my voice. Always write for my specific audience. Suggest formats I haven't thought of. Never be generic."
4
UPLOAD THIS COMPLETED WORKSHEET AS A PDF

Under Knowledge, upload your completed Page 1. This tells your GPT where you publish, who your audience is, and exactly how you sound — so every output is platform-right and voice-right.

5
OPTIONAL: UPLOAD 3–5 EXAMPLES OF YOUR BEST PAST CONTENT

The more examples of your writing it has, the more it learns your style. Upload your top newsletter, a LinkedIn post people loved, a blog article you're proud of. Quality over quantity.

Tip: Include examples from different platforms to show how your voice adapts.

6
SAVE → TEST: PASTE A BLOG POST AND ASK "TURN THIS INTO A WEEK OF CONTENT FOR LINKEDIN, INSTAGRAM, AND EMAIL"

Click Save, choose Only me. Then open your GPT, paste any blog post or email, and use the test prompt. Check that the output sounds like you and fits each platform. Adjust if needed.

7
USE IT WEEKLY: FEED IT ONE PIECE OF CONTENT, GET A FULL WEEK BACK

Block 30 minutes each week. Create one piece of content — write it, record it, paste a transcript. Hand it to your GPT and ask for the full week. Approve, tweak, schedule. Done.

STARTER QUESTIONS FOR YOUR A.I. CONTENT REPURPOSER

"Turn this blog post into 5 LinkedIn posts: [paste]"
"Write 3 email subject lines for this content: [paste]"
"Create 30 days of Instagram captions from this topic: [topic]"
"Turn this transcript into a short-form video script"
"What are 10 content angles I haven't used yet about [topic]?"
"Rewrite this post for [platform] in my voice: [paste]"
SHAWNA SUCKOW — The Buyer Insider
For more small business resources, visit www.thebuyerinsider.com/vault
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Questions? Ask ChatGPT for help if you hit a snag. Want my team to build this FOR you? Email info@thebuyerinsider.com — $97 for this tool or the full AI stack setup (all five tools) for $397.

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Questions? Ask ChatGPT for help if you hit a snag. Want my team to build this FOR you? Email shawna@thebuyerinsider.com — $97 for this tool or the full AI stack setup (all five tools) for $397.

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