THE TRUST ASSESSMENT
HOW HUMAN
ARE YOU?
Trust is built by humans, not brands. Find out if your business is relatable and memorable, or if you're still hiding behind the corporate voice.
TAKE THE ASSESSMENT ↓THE FRAMEWORK
RELATABLE IS THE GAME.
MEMORABLE IS THE WIN.
Every business tries to look trustworthy. Most use professional headshots. They write polished copy. They promise quality. That's the problem. They aren't building trust, they're blending in because they're being too professional, and that means not being relatable.
What actually separates the memorable businesses from everyone else? They let customers see the humans behind the brand. They show their personality. They tell real stories. They're relatable before they're professional. And that's the thing most of your competitors will never do.
THE DIFFERENTIATOR
RELATABLE
Real humans, real voice, real stories behind the scenes. This is what makes you memorable. This is what makes people choose you.
HONEST ANSWERS ONLY
SCORE YOUR RELATABILITY
Customers can tell who you actually are from your marketing and how you show up. They see your personality, your values, your real voice — not just a polished headshot or corporate tagline.
People don't choose the most professional option. They choose the one they feel like they already know and trust. If your marketing is all polish and no personality, you're invisible.
Your emails, social posts, website copy, and conversations sound like YOU — not like every other business in your category using the same corporate boilerplate language.
Generic copy tells customers you're interchangeable. Your actual voice — even if it's quirky, specific, or a little weird — tells them you're worth paying attention to.
You share real stories — mistakes you've made, lessons you've learned, wins that came after struggles — not just success stories and promotional content.
Stats and features are forgettable. Stories are memorable. The business that tells real stories is the one customers remember, talk about, and refer to others.
Customers have told you — without you asking — that you feel different from your competitors. More real. More trustworthy. Less like they're being sold to.
If customers say it unprompted, you're already memorable. Most businesses never hear those words because they never created the conditions for them.
You show up consistently with your personality and voice — not just when you're promoting something, but regularly enough that customers feel like they know you.
One perfect post doesn't build relatability. Consistent small moments of humanity do. That's how people start to trust you.
You let people see behind the curtain — the real humans who work with you, the process, the effort, even the messy parts. Not everything, but enough to feel human.
Behind-the-scenes content builds connection. It says "we're human too" and that's what makes people buy from you instead of your competitor.
Answer all 6 questions to see your results.
YOUR RESULTS
RELATABILITY SCORE
How Human Are You?
0 / 6
WANT TO BUILD MORE TRUST?
A conversation with Shawna is the fastest way to figure out exactly where to start. She helps small business owners out-human their competitors and become the memorable choice in their market.
FREE TOOLS & RESOURCES
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