✉ shawna@thebuyerinsider.com | ☎ 651-470-0066
📅 MEETING PLANNER RESOURCES

HARD TRUTHS AND EASY TIPS FOR EVERY SMALL BUSINESS OWNER

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LATEST INSIGHTS

33 Posts
Dog peeking over edge looking worried about the economy

4/17/26

The Economy Just Hit a Record…and It’s a Bunch of Thawing Dog-cicles 💩

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Fresh pizza from a small family-owned restaurant wood-fired oven

4/3/26

One TikTok. A Family’s Life Changed. This Is Why We Choose Small.

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Marketing myths and lessons learned by a small business marketing expert

4/1/26

Marketing Myths I Used to Believe (And Boy, Was I Wrong)

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Small business pricing notes and calculator on a desk

4/1/26

The 3 Pricing Mistakes That Make You Look Small (Even If You’re Not)

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Two receptionists at a hotel desk, one on the phone

3/30/26

The Follow-Up Gap: Why Small Businesses Leave Money on the Table Every Single Day

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Woman small business owner in her shop, confident and engaged

3/28/26

You’re Not Too Busy to Market. You’re Marketing the Wrong Things.

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Target with bullseye representing focused audience strategy

3/27/26

You Don’t Need a Bigger Audience. You Need a Better One.

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Woman small business owner standing confidently in her shop

3/26/26

Five Marketing Myths That Are Quietly Costing Small Businesses

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Marketing Strategies for Small Business 2026

3/23/26

Marketing Strategies for Small Business 2026: Ditch the Playbook Everyone Else Is Using

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AI Personal Operators: Why Your Small Business Needs a Digital Chief of Staff

3/16/26

AI Personal Operators: Why Your Small Business Needs a Digital Chief of Staff

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Retro 80s aerobics style photo showing up on your own terms

3/9/26

DIY Marketing for Small Business: What Actually Works Without a Big Budget

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How to Increase Sales in Your Small Business

3/2/26

How to Increase Sales in Your Business Without Feeling Like a Used Car Lot

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Woman entrepreneur managing her small business shop

2/16/26

Business Advice From Successful Entrepreneurs: What They Actually Did

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Problem Solving Business Ideas

2/9/26

Problem Solving Business Ideas: How to Turn Customer Frustrations Into Revenue

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How to Improve Your Small Business

2/2/26

How to Improve Your Small Business: Start With What You Can Actually See

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Our People Make the Difference

1/28/26

“Our People Make the Difference” is a statement that’s hurting your business

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Okay hand gesture representing mediocrity

1/22/26

The One Word That’s Costing Your Business Customers

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Stop Selling Features. Start Giving Proof.

1/9/26

Stop Selling Features. Start Giving Proof.

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Stop Trying to Say Everything

12/24/25

Stop Trying to Say Everything. Start Saying Something Memorable

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Woman reviewing notes and reflecting at her desk

12/18/25

The One Marketing Question Worth Asking Before the New Year

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Happy customer at a small local business

12/10/25

Why Your Best Customers Are Your Best Marketing Strategy

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Why Acting Big Is Hurting Your Small Business

12/4/25

Why Acting Big is Hurting Your Small Business (And what to Do Instead)

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Stop Selling Services, Features, and Benefits

11/24/25

Stop Selling Services, Features, and Benefits. Do this instead.

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Small business owner greeting a returning customer at a local shop

11/17/25

Why Small Businesses Lose Repeat Customers (And the Simple Fix Most Owners Miss)

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Small Business Saturday: 5 Easy Wins

10/31/25

Small Business Saturday: 5 Easy Wins for Small Biz Success

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The Masks We Wear as Small Business Owners

10/20/25

The Masks We Wear as Small Business Owners

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People connecting and sharing information face to face representing referral marketing

10/14/25

How to Get More Customers Without Spending Money on Ads

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How Word-of-Mouth Marketing Still Drives Small Business Growth

10/8/25

How Word-of-Mouth Marketing Still Drives Small Business Growth

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Why Customers Choose Local Small Businesses Over Big Chains

7/14/25

Why Customers Choose Local Small Businesses Over Big Chains

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How Eliminating Half Your Market Can Skyrocket Growth

5/21/25

How Eliminating Half Your Market Can Skyrocket Growth

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⭐ #1 Amazon Best Seller in Starting a Business

NEW BOOK BY SHAWNA SUCKOW

SMALL IS YOUR
SUPERPOWER!

The no-fluff playbook for small business owners who are ready to win by competing smarter, not bigger…by being exactly who they are. Now available on Amazon.

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