Blog | Shawna Suckow | Hard Truths for Small Business Owners

Fresh pizza from a small family-owned restaurant wood-fired oven

4/3/26

One TikTok. A Family’s Life Changed. This Is Why We Choose Small.

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Marketing myths and lessons learned by a small business marketing expert

4/1/26

Marketing Myths I Used to Believe (And Boy, Was I Wrong)

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Small business pricing notes and calculator on a desk

4/1/26

The 3 Pricing Mistakes That Make You Look Small (Even If You’re Not)

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Two receptionists at a hotel desk, one on the phone

3/30/26

The Follow-Up Gap: Why Small Businesses Leave Money on the Table Every Single Day

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Woman small business owner in her shop, confident and engaged

3/28/26

You’re Not Too Busy to Market. You’re Marketing the Wrong Things.

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Target with bullseye representing focused audience strategy

3/27/26

You Don’t Need a Bigger Audience. You Need a Better One.

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Woman small business owner standing confidently in her shop

3/26/26

Five Marketing Myths That Are Quietly Costing Small Businesses

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Barber giving a straight-razor shave in a small barbershop

3/25/26

Stop Trying to Attract Everyone

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3/23/26

Marketing Strategies for Small Business 2026: Ditch the Playbook Everyone Else Is Using

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3/16/26

AI Personal Operators: Why Your Small Business Needs a Digital Chief of Staff

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Retro 80s aerobics style photo showing up on your own terms

3/9/26

DIY Marketing for Small Business: What Actually Works Without a Big Budget

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How to Increase Sales in Your Small Business

3/2/26

How to Increase Sales in Your Business Without Feeling Like a Used Car Lot

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2/24/26

What does your customer really want?

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Woman entrepreneur managing her small business shop

2/16/26

Business Advice From Successful Entrepreneurs: What They Actually Did

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2/9/26

Problem Solving Business Ideas: How to Turn Customer Frustrations Into Revenue

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2/2/26

How to Improve Your Small Business: Start With What You Can Actually See

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1/28/26

“Our People Make the Difference” is a statement that’s hurting your business

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Okay hand gesture representing mediocrity

1/22/26

The One Word That’s Costing Your Business Customers

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1/9/26

Stop Selling Features. Start Giving Proof.

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1/8/26

Stop Planning. Start Doing.

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12/24/25

Stop Trying to Say Everything. Start Saying Something Memorable

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Woman reviewing notes and reflecting at her desk

12/18/25

The One Marketing Question Worth Asking Before the New Year

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Happy customer at a small local business

12/10/25

Why Your Best Customers Are Your Best Marketing Strategy

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12/4/25

Why Acting Big is Hurting Your Small Business (And what to Do Instead)

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11/24/25

Stop Selling Services, Features, and Benefits. Do this instead.

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Small business owner greeting a returning customer at a local shop

11/17/25

Why Small Businesses Lose Repeat Customers (And the Simple Fix Most Owners Miss)

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10/31/25

Small Business Saturday: 5 Easy Wins for Small Biz Success

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10/20/25

The Masks We Wear as Small Business Owners

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People connecting and sharing information face to face representing referral marketing

10/14/25

How to Get More Customers Without Spending Money on Ads

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10/8/25

How Word-of-Mouth Marketing Still Drives Small Business Growth

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7/14/25

Why Customers Choose Local Small Businesses Over Big Chains

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5/21/25

How Eliminating Half Your Market Can Skyrocket Growth

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HARD TRUTHS AND EASY TIPS FOR EVERY SMALL BUSINESS OWNER

LATEST INSIGHTS

One TikTok. A Family’s Life Changed. This Is Why We Choose Small.

Marketing Myths I Used to Believe (And Boy, Was I Wrong)

The 3 Pricing Mistakes That Make You Look Small (Even If You’re Not)

The Follow-Up Gap: Why Small Businesses Leave Money on the Table Every Single Day

You’re Not Too Busy to Market. You’re Marketing the Wrong Things.

You Don’t Need a Bigger Audience. You Need a Better One.

Five Marketing Myths That Are Quietly Costing Small Businesses

Stop Trying to Attract Everyone

Marketing Strategies for Small Business 2026: Ditch the Playbook Everyone Else Is Using

AI Personal Operators: Why Your Small Business Needs a Digital Chief of Staff

DIY Marketing for Small Business: What Actually Works Without a Big Budget

How to Increase Sales in Your Business Without Feeling Like a Used Car Lot

What does your customer really want?

Business Advice From Successful Entrepreneurs: What They Actually Did

Problem Solving Business Ideas: How to Turn Customer Frustrations Into Revenue

How to Improve Your Small Business: Start With What You Can Actually See

“Our People Make the Difference” is a statement that’s hurting your business

The One Word That’s Costing Your Business Customers

Stop Selling Features. Start Giving Proof.

Stop Planning. Start Doing.

Stop Trying to Say Everything. Start Saying Something Memorable

The One Marketing Question Worth Asking Before the New Year

Why Your Best Customers Are Your Best Marketing Strategy

Why Acting Big is Hurting Your Small Business (And what to Do Instead)

Stop Selling Services, Features, and Benefits. Do this instead.

Why Small Businesses Lose Repeat Customers (And the Simple Fix Most Owners Miss)

Small Business Saturday: 5 Easy Wins for Small Biz Success

The Masks We Wear as Small Business Owners

How to Get More Customers Without Spending Money on Ads

How Word-of-Mouth Marketing Still Drives Small Business Growth

Why Customers Choose Local Small Businesses Over Big Chains

How Eliminating Half Your Market Can Skyrocket Growth

HARD TRUTHS AND EASY TIPS FOR EVERY SMALL BUSINESS OWNER

LATEST INSIGHTS

One TikTok. A Family’s Life Changed. This Is Why We Choose Small.

Marketing Myths I Used to Believe (And Boy, Was I Wrong)

The 3 Pricing Mistakes That Make You Look Small (Even If You’re Not)

The Follow-Up Gap: Why Small Businesses Leave Money on the Table Every Single Day

You’re Not Too Busy to Market. You’re Marketing the Wrong Things.

You Don’t Need a Bigger Audience. You Need a Better One.

Five Marketing Myths That Are Quietly Costing Small Businesses

Stop Trying to Attract Everyone

Marketing Strategies for Small Business 2026: Ditch the Playbook Everyone Else Is Using

AI Personal Operators: Why Your Small Business Needs a Digital Chief of Staff

DIY Marketing for Small Business: What Actually Works Without a Big Budget

How to Increase Sales in Your Business Without Feeling Like a Used Car Lot

What does your customer really want?

Business Advice From Successful Entrepreneurs: What They Actually Did

Problem Solving Business Ideas: How to Turn Customer Frustrations Into Revenue

How to Improve Your Small Business: Start With What You Can Actually See

“Our People Make the Difference” is a statement that’s hurting your business

The One Word That’s Costing Your Business Customers

Stop Selling Features. Start Giving Proof.

Stop Planning. Start Doing.

Stop Trying to Say Everything. Start Saying Something Memorable

The One Marketing Question Worth Asking Before the New Year

Why Your Best Customers Are Your Best Marketing Strategy

Why Acting Big is Hurting Your Small Business (And what to Do Instead)

Stop Selling Services, Features, and Benefits. Do this instead.

Why Small Businesses Lose Repeat Customers (And the Simple Fix Most Owners Miss)

Small Business Saturday: 5 Easy Wins for Small Biz Success

The Masks We Wear as Small Business Owners

How to Get More Customers Without Spending Money on Ads

How Word-of-Mouth Marketing Still Drives Small Business Growth

Why Customers Choose Local Small Businesses Over Big Chains

How Eliminating Half Your Market Can Skyrocket Growth

SMALL IS YOURSUPERPOWER!

THE NON-SNOOZELETTER

SMALL IS YOUR
SUPERPOWER!