✉ shawna@thebuyerinsider.com | ☎ 651-470-0066
📅 MEETING PLANNER RESOURCES

HARD TRUTHS AND EASY TIPS FOR EVERY SMALL BUSINESS OWNER

(Plus lots of bonus 1980s pop culture references!)

LATEST INSIGHTS

33 Posts
Are You Wasting Small Business Week? (Probably. Let's Fix That.)

5/1/26

Are You Wasting Small Business Week? (Probably. Let's Fix That.)

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Laptop showing anti-hype content with dog typing, representing authentic marketing

4/27/26

Stop Trying to Be Perfect. Your Customers Are Over It.

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Anti-Corporate Sentiment Is Peaking—Small Businesses Are the Beneficiaries

4/24/26

Anti-Corporate Sentiment Is Peaking—Small Businesses Are the Beneficiaries

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The Storm Is Coming—Small Businesses That Act Now Won't Just Survive It

4/22/26

The Storm Is Coming—Small Businesses That Act Now Won't Just Survive It

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Dog peeking over edge looking worried about the economy

4/17/26

The Economy Just Hit a Record…and It’s a Bunch of Thawing Dog-cicles 💩

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Serious businessman in suit representing tax strategy for small business

4/15/26

17 Tax Strategies to Max Out Tax Savings, and Keep the IRS from Throwing Poo 💩

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TikTok creator Sam POV showing cafe owner reminding world why small businesses matter

4/8/26

One Guy With a Phone Is Reminding the World Why Small Businesses Matter

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Small business pricing notes and calculator on a desk

4/1/26

The 3 Pricing Mistakes That Make You Look Small (Even If You’re Not)

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Two receptionists at a hotel desk, one on the phone

3/30/26

The Follow-Up Gap: Why Small Businesses Leave Money on the Table Every Single Day

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Woman small business owner in her shop, confident and engaged

3/28/26

You’re Not Too Busy to Market. You’re Marketing the Wrong Things.

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Target with bullseye representing focused audience strategy

3/27/26

You Don’t Need a Bigger Audience. You Need a Better One.

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Woman small business owner standing confidently in her shop

3/26/26

Five Marketing Myths That Are Quietly Costing Small Businesses

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Marketing Strategies for Small Business 2026

3/23/26

Marketing Strategies for Small Business 2026: Ditch the Playbook Everyone Else Is Using

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AI Personal Operators: Why Your Small Business Needs a Digital Chief of Staff

3/16/26

AI Personal Operators: Why Your Small Business Needs a Digital Chief of Staff

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Retro 80s aerobics style photo showing up on your own terms

3/9/26

DIY Marketing for Small Business: What Actually Works Without a Big Budget

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How to Increase Sales in Your Small Business

3/2/26

How to Increase Sales in Your Business Without Feeling Like a Used Car Lot

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Woman entrepreneur managing her small business shop

2/16/26

Business Advice From Successful Entrepreneurs: What They Actually Did

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Problem Solving Business Ideas

2/9/26

Problem Solving Business Ideas: How to Turn Customer Frustrations Into Revenue

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How to Improve Your Small Business

2/2/26

How to Improve Your Small Business: Start With What You Can Actually See

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Our People Make the Difference

1/28/26

“Our People Make the Difference” is a statement that’s hurting your business

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Okay hand gesture representing mediocrity

1/22/26

The One Word That’s Costing Your Business Customers

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Marketing myths and lessons learned by a small business marketing expert

1/15/26

Marketing Myths I Used to Believe (And Boy, Was I Wrong)

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Stop Selling Features. Start Giving Proof.

1/9/26

Stop Selling Features. Start Giving Proof.

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Stop Trying to Say Everything

12/24/25

Stop Trying to Say Everything. Start Saying Something Memorable

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2025

Woman reviewing notes and reflecting at her desk

12/18/25

The One Marketing Question Worth Asking Before the New Year

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Happy customer at a small local business

12/10/25

Why Your Best Customers Are Your Best Marketing Strategy

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Why Acting Big Is Hurting Your Small Business

12/4/25

Why Acting Big is Hurting Your Small Business (And what to Do Instead)

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Stop Selling Services, Features, and Benefits

11/24/25

Stop Selling Services, Features, and Benefits. Do this instead.

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Small business owner greeting a returning customer at a local shop

11/17/25

Why Small Businesses Lose Repeat Customers (And the Simple Fix Most Owners Miss)

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Small Business Saturday: 5 Easy Wins

10/31/25

Small Business Saturday: 5 Easy Wins for Small Biz Success

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The Masks We Wear as Small Business Owners

10/20/25

The Masks We Wear as Small Business Owners

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People connecting and sharing information face to face representing referral marketing

10/14/25

How to Get More Customers Without Spending Money on Ads

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How Word-of-Mouth Marketing Still Drives Small Business Growth

10/8/25

How Word-of-Mouth Marketing Still Drives Small Business Growth

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Why Customers Choose Local Small Businesses Over Big Chains

7/14/25

Why Customers Choose Local Small Businesses Over Big Chains

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How Eliminating Half Your Market Can Skyrocket Growth

5/21/25

How Eliminating Half Your Market Can Skyrocket Growth

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⭐ #1 Amazon Best Seller in Starting a Business

NEW BOOK BY SHAWNA SUCKOW

SMALL IS YOUR
SUPERPOWER!

The no-fluff playbook for small business owners who are ready to win by competing smarter, not bigger…by being exactly who they are. Now available on Amazon.

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