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LATEST INSIGHTS

19 Posts
Trading-card shop owner helping a parent and child compare collectible cards

8/5/26

How Do I Figure Out Who My Ideal Customer Really Is?

Consumer BehaviorBusiness Strategy
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Bakery owner and employee reviewing their website together during morning prep

8/3/26

What Should My Small-Business Homepage Say?

Website StrategyCustomer Trust
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Landscaping company owner answering customer questions while a crew loads plants

7/31/26

How Do I Make My Small Business Show Up in ChatGPT?

GEOContent Strategy
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Consignment shop owner sharing a happy checkout moment with a customer

7/29/26

How Do I Get More Google Reviews Without Sounding Desperate?

Customer TrustDigital Marketing
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Experienced auto mechanic explaining an estimate to a customer

7/27/26

Should I Put Prices on My Website?

Pricing & PositioningCustomer Trust
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A business owner stares at his laptop reading a rejection email saying his price is too expensive

7/19/26

They Said, “You’re Too Expensive.” Now What?

Pricing & Positioning Customer Trust
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A person holds a clown emoji mask in front of their face while sitting at a desk with a ring light and phone

7/19/26

Why Introverts Might Actually Have an Advantage on Video

Video Marketing Content Strategy
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Woman looking frustrated at laptop while trying to navigate a confusing small business website

7/12/26

Why Your Website Isn’t Turning More Visitors into Customers

Website Strategy Content Strategy
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Collection of patriotic 4th of July promotional banners in red, white, and blue

7/5/26

Boring Holiday Marketing Is Everywhere. Make Yours the One Customers Actually Remember.

Holiday Marketing Content Strategy
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Crowded local small business storefront next to an empty big-box Mega Mart parking lot

6/28/26

How to Build Customer Loyalty When Bigger Competitors Charge Less

Customer Loyalty Community Marketing
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Small business owner at a desk looking relieved with a phone and laptop

6/13/26

Can AI Help Small Business Owners Get Their Time Back Without Hiring More Employees?

Business Strategy AI & Automation
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Trade show booth for ABC Promo Products with a sign reading Family Owned Best Prices and a vendor looking bored as attendees walk by

6/8/26

Why Customers Keep Price Shopping Your Business (And Exactly How to Stop It)

Pricing & Positioning Consumer Behavior
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Small chihuahua wearing a red cape flying heroically against a blue sky

6/1/26

Why Small Businesses Struggle to Compete With Big Brands (And What Actually Works in 2026)

Customer Trust Consumer Behavior
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A small chihuahua plays in a sandbox while a large mastiff watches

5/31/26

Stop Trying to Look Bigger. Start Owning Your Sandbox.

Pricing & Positioning Brand Identity
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Over-decorated store exterior with rainbow Pride decorations and tumbleweeds

5/24/26

How Should Small Businesses Approach Pride Month Marketing in 2026?

Marketing Strategy Consumer Behavior
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Two people looking skeptically at a World's Best Pizza sign

5/17/26

How Can My Small Business Build Trust with Customers?

Customer Trust Consumer Behavior
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Market vendor serving customers at an outdoor stall -- real relationships built transaction by transaction

5/13/26

How Do I Turn Customers Into Brand Advocates Without a Loyalty Program?

Customer Loyalty Marketing Strategy
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AI and human decision-making in search visibility

5/10/26

What Is GEO and Why Does It Matter More Than SEO for Small Businesses? (And What to Do About It)

Digital Marketing Business Strategy
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Are You Wasting Small Business Week? (Probably. Let's Fix That.)

5/1/26

Are You Wasting Small Business Week? (Probably. Let's Fix That.)

Business Strategy Marketing Strategy
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Laptop showing anti-hype content with dog typing, representing authentic marketing

4/27/26

How Do I Do Authentic Marketing Without Looking Unprofessional?

Marketing Strategy Brand Identity
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Anti-Corporate Sentiment Is Peaking... Small Businesses Are the Beneficiaries

4/24/26

Anti-Corporate Sentiment Is Peaking... Small Businesses Are the Beneficiaries

Marketing Strategy Consumer Behavior
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Dark storm clouds gathering -- economic uncertainty facing small businesses

4/22/26

How Should Small Businesses Prepare for Economic Uncertainty?

Economic Trends Consumer Behavior Customer Loyalty
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Dog peeking over edge looking worried about the economy

4/17/26

The Economy Just Hit a Record…and It’s a Bunch of Thawing Dog-cicles 💩

Consumer Behavior Economic Trends Marketing Strategy
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