Use this checklist to evaluate and upgrade your marketing assets. The goal? Make sure every piece of your brand communication sounds like you, not like a corporate memo. Keep it human. Keep it weird (in a good way). Keep it memorable.

For each asset, ask yourself:

• Does it sound like a real person wrote this?
• Is there a story, moment, or truth that only my business could tell?
• Did I remove all the “we’re excited to announce” and “leveraging our expertise” type junk?
• Could my ideal customer see this and say, “That’s so them”?

Pro Tip: When in doubt, read it out loud. If it sounds like something you’d say to a friend over coffee, you’re on the right track.