Branding Checklist:
35 Marketing Assets

Review every asset. Ditch the buzzwords. Add personality. Make it sound like you.

Use this checklist to evaluate and upgrade your marketing assets. For each one, ask yourself:

Does it sound like a real person wrote this?
Is there a story, moment, or truth that only my business could tell?
Did I remove the “we’re excited to announce” and “leveraging our expertise” junk?
Could my ideal customer see it and say, “That’s so them”?

Assets 1–12

Branding

Branding Checklist: 35 Marketing Assets

02

Branding

Branding Checklist: 35 Marketing Assets

03

Pro tip: Read it out loud. If it sounds like something you’d say to a friend over coffee, you’re on the right track.