The 28-Day Modern
Outreach Blueprint

How small businesses land clients with video, AI, and voicemail—without cold calling.

Week 1 — Make Contact Days 1–7

1LinkedInLinkedIn connection request (personalized, no pitch)

2EmailEmail #1 — Value-first intro. Share something useful, no ask.

3RestNo contact — let it breathe

4LinkedInView their LinkedIn profile (they’ll see the notification)

5LinkedInComment meaningfully on one of their LinkedIn posts

6RestNo contact

7RestNo contact

Outreach

The 28-Day Modern Outreach Blueprint

8EmailEmail #2 — Reference something specific about their business. Ask one relevant question.

9RestNo contact

10VideoSend a short personalized video via Dubb or Loom (under 90 seconds, filmed on your phone). Mention their name + something specific.

11RestNo contact

12VoicemailSlybroadcast voicemail drop (ringless voicemail—they get a voicemail without their phone ringing)

13RestNo contact

14RestNo contact

15LinkedInLinkedIn message — share a resource, article, or idea relevant to their business. No ask.

16RestNo contact

17EmailEmail #3 — soft check-in. “Did the video land okay? Happy to answer questions.”

18RestNo contact

19VideoSend a second personalized video—this one addresses their specific challenge.

20RestNo contact

21RestNo contact

Outreach

The 28-Day Modern Outreach Blueprint

22EmailEmail #4 — make a clear, specific ask. One question. One CTA. Calendar link.

23RestNo contact

24VoicemailVoicemail drop #2 — brief, warm, reference your previous outreach.

25RestNo contact

26LinkedInLinkedIn message — friendly final touchpoint. “No worries if timing isn’t right. Here if you need me.”

27RestNo contact

28EmailEmail #5 — breakup email. “I’ll stop reaching out after this—but if you ever need X, I’m here.” (These often get replies.)

Helpful tip: This is a relationship-building sequence, not a volume game. Make every contact feel specific, useful, and easy to ignore.