Tools
The 28-Day Modern Outreach Blueprint
How small businesses land clients with video, AI, and voicemail — without cold calling.
This is a multi-channel outreach sequence that feels personal at scale. It uses video, voicemail, LinkedIn, and email across 28 days to build real relationships with prospects — not just blast them with generic pitches.
Week 1 — Make Contact Days 1–7
1
LinkedInLinkedIn connection request (personalized, no pitch)2
EmailEmail #1 — Value-first intro. Share something useful, no ask.3
RestNo contact — let it breathe4
LinkedInView their LinkedIn profile (they’ll see the notification)5
LinkedInComment meaningfully on one of their LinkedIn posts6
RestNo contact7
RestNo contactWeek 2 — Build Familiarity Days 8–14
8
EmailEmail #2 — Reference something specific about their business. Ask one relevant question.9
RestNo contact10
VideoSend a short personalized video via Dubb or Loom (under 90 seconds, filmed on your phone). Mention their name + something specific.11
RestNo contact12
VoicemailSlybroadcast voicemail drop (ringless voicemail — they get a voicemail without their phone ringing)13
RestNo contact14
RestNo contactWeek 3 — Add Value Days 15–21
15
LinkedInLinkedIn message — share a resource, article, or idea relevant to their business. No ask.16
RestNo contact17
EmailEmail #3 — soft check-in. “Did the video land okay? Happy to answer questions.”18
RestNo contact19
VideoSend a second personalized video — this one addresses their specific challenge.20
RestNo contact21
RestNo contactWeek 4 — The Ask Days 22–28
22
EmailEmail #4 — make a clear, specific ask. One question. One CTA. Calendar link.23
RestNo contact24
VoicemailVoicemail drop #2 — brief, warm, reference your previous outreach.25
RestNo contact26
LinkedInLinkedIn message — friendly final touchpoint. “No worries if timing isn’t right. Here if you need me.”27
RestNo contact28
EmailEmail #5 — breakup email. “I’ll stop reaching out after this — but if you ever need X, I’m here.” (These often get replies.)Tools You’ll Need
LinkedIn (free or Sales Navigator)
Dubb or Loom (video messages) — Dubb recommended
Slybroadcast (ringless voicemail) — pay per send, very low cost
Your email (Gmail or whatever you use)
A calendar booking link (Calendly, TidyCal, etc.)
This blueprint is the FREE overview. The Complete 28-Day Outreach System includes every script, every template, and CRM tracking sheet.
→ See the full system
Questions? Email shawna@thebuyerinsider.com | More free resources at www.thebuyerinsider.com/vault