Social
30-Day Social Storytelling Calendar
30 days of stories you can use to humanize yourself and your business —” 30 days of real, relatable prompts mapped out and ready to use.
Week 1 — Days 1–7
1
MondaySelfie time! Post a quick hello and something you’re excited (or nervous) about this month.
2
TuesdayInsider Tip Tuesday: Share something customers always think is true about your biz, but it’s not.
3
WednesdayBehind-the-Scenes Video: Record something messy or real today (you, mid-task, or mid-snafu).
4
ThursdayShare a “how we started” photo/story. Old logo? Garage office? Hit ‘em with the throwback.
5
FridayGoogle random/fun holidays and pick one to celebrate today — share a photo or story that ties in.
6
SaturdayWhat do you actually do on weekends? Share a candid or relaxing moment.
7
SundayWhat’s one unpopular opinion you have in your industry? Keep it light but real.
Week 2 — Days 8–14
8
MondaySelfie time: Caption it: “This is what [insert your job] actually looks like.”
9
TuesdayInsider Tip Tuesday: What’s one way customers can make your job easier (but don’t know it)?
10
WednesdayBehind-the-Scenes Video: Show your setup. Where the magic happens, even if it’s your kitchen table.
11
ThursdayWhat’s one lesson you learned the hard way? Tell the story.
12
FridayGoogle random/fun holidays and pick one to celebrate today — make it relatable to your business or just have fun with it.
13
SaturdayThen vs. Now post: How your business (or mindset) has evolved.
14
SundayWhat’s one customer comment/review that made your whole week? Screenshot and thank them.
Did You Know?
Stories are 22× more memorable
than facts alone — which is exactly why you’re here.
Source: Dr. Jennifer Aaker, Stanford Graduate School of Business
Questions? Email shawna@thebuyerinsider.com | More free resources at www.thebuyerinsider.com/vault
Social
30-Day Social Storytelling Calendar
Keep going — you’re halfway there. These prompts keep the human moments coming.
Week 3 — Days 15–21
15
MondaySelfie time: “Today’s vibe in one photo.”
16
TuesdayInsider Tip Tuesday: What’s something customers should stop stressing about?
17
WednesdayBehind-the-Scenes Video: Introduce a tool, system, or weird little thing that saves your butt daily.
18
ThursdayWhat’s something you wish more people knew about your industry?
19
FridayGoogle random/fun holidays and pick one to celebrate today — post something random, timely, or just plain fun.
20
SaturdayWeekend win: One thing that went right this week, big or small.
21
SundayShare a feel-good story about a customer, vendor, or supporter.
Week 4 — Days 22–30
22
MondaySelfie time: “If I had a billboard today, it would say…” (with your face and your quote).
23
TuesdayInsider Tip Tuesday: Share the one thing that would surprise people most about your biz.
24
WednesdayBehind-the-Scenes Video: What are you prepping, fixing, or freaking out about today?
25
ThursdayGoogle random/fun holidays and pick one to celebrate today — tie it to something quirky about your team, space, or product.
26
FridayThis or That? Poll – help your audience choose between two real options (no pressure!).
27
SaturdayFamily/friends/pets takeover – show who’s really behind the business.
28
SundayVoice memo-style post: Speak like you’re talking to your favorite customer.
29
MondayWhat’s a myth about your business that drives you bananas? Debunk it, casually.
30
TuesdayShare a Top Five list that would really help your customers to know, i.e. Top Five Ways to Save $.
“When in doubt? Grab your phone. Take a breath. Hit record. People don’t need perfect. They need you.”
Questions? Email shawna@thebuyerinsider.com | More free resources at www.thebuyerinsider.com/vault
“
People don’t remember facts, features, or benefits —
they remember stories.
they remember stories.