"Working with Shawna transformed how our entire team thinks about our customers. The insights she shared were immediately applicable and deeply impactful."
Sarah M. · VP of Marketing · National Association
HIGH-ENERGY, IMMERSIVE
KEYNOTE EXPERIENCE
Shawna shows small businesses exactly how to stop competing like a big brand — and start winning like a small one. Her keynotes are funny, fast, and packed with stuff your audience will actually use on Monday morning.
→ WATCH SHAWNA'S REELShawna doesn’t just study buyers, she was one. For over 15 years, she sat on the decision-making side of the table, reviewing thousands of pitches and deciding who earned the business. That’s why she’s known as THE BUYER INSIDER™.
“AS A SPEAKER SHE IS DYNAMIC, CAPTURING, AND RELATABLE. SHE INSPIRES ATTENDEES AND LEAVES THE AUDIENCE WITH IDEAS THAT MAKE ONE TAKE ACTION.”
MCKENZIE KAUFELD COUNTS, CMP
Senior Marketing & Event Manager
THE BUYER HAS CHANGED.
HAS YOUR MARKETING STRATEGY?
“Today’s customers don’t want to be sold to. They want to be understood.”
We are living in a trust-starved, noise-saturated world. Consumers have developed a finely tuned filter for overproduced hype and canned pitches. Being the loudest no longer wins. Being the most human does.
Modern buyers are exhausted. They’re navigating economic fear, digital overwhelm, and decision fatigue. Price and convenience aren’t enough anymore. In today’s reality, polished slogans fall flat, transactional tactics are resented, and generic messaging blends into what Shawna calls the “Blandscape.”
The businesses that break through are the ones who shift from hype to humanity. From one big pitch to a mosaic of authentic stories. From feature-selling to trust-building. From scripts to real conversations.
YOU CAN’T SOLVE MODERN PROBLEMS
WITH A BORING LECTURE.
This is where the lecture ends and the transformation begins.
EXPERIENCE
The only keynote experience delivered from the
CUSTOMER’S POINT OF VIEW.
Shawna has rethought the boring lecture format. Her sessions follow a proprietary, immersive format designed to deeply engage audiences, drawing on decades of speaking experience and deep knowledge of adult learning theory to deliver maximum ROI.
Based on Shawna’s New Book
SECRET SMALL
BUSINESS SUPERPOWERS!
How Any Size Business Can Start Winning More Today
The way people buy, trust, and engage has changed faster in the past five years than in the last fifty. Yet most big brands didn’t get the memo — they’re still blasting polished messages through megaphones while consumers tune out. Meanwhile, small and scrappy organizations are getting more attention and winning loyalty by doing something revolutionary:
BEING HUMAN and UNAPOLOGETICALLY REAL
In this insight-packed keynote, Shawna unpacks the rise of the underdog in a trust-crisis era. She’ll reveal why today’s consumer is more skeptical, more distracted, and more craving of authenticity than ever before — and why that gives smaller organizations an unprecedented edge.
- Strategies to stand out in a marketplace overloaded with noise
- Tools to build trust with customers who’ve “seen it all”
- Ways to become unforgettable without being obnoxious
- Customer Brandships™ Framework intro
- Small business and entrepreneur conferences
- Association events and cooperative networks
- Marketing, sales, and customer experience tracks
- Audiences who are stretched thin, burned out, or stuck
SMALL
[smawl] / smôl ▪ noun
A COMPETITIVE ADVANTAGE disguised as a company size, capable of out-humaning competitors with ten times the budget.
Based on Shawna’s New Book
THESE BRANDS
TRUST SHAWNA
TO HELP THEM COMPETE BETTER
ASI
Georgia REALTORS
INFRA
NTA
NADL
DAIKIN
SCUCE
William Raveis
NCTC
Ohio CPA Society
NVAR
NRTA
NAPA
CUNA
On Time Service Pros
What Clients & Audiences ARE SAYING
Real words from leaders who witnessed Shawna's spark on stage
"Shawna's presentation was the most talked-about session of our entire conference. Attendees were still discussing her ideas three days later — that never happens."
James T. · Conference Chair · Regional Trade Group
"I've attended hundreds of conferences. Shawna's keynote is the one I still reference in meetings two years later. She doesn't just speak — she changes how you think."
Linda K. · CEO · Small Business Alliance
“We talked about your small business marketing session until midnight! It gave us so many ideas!”
— FLORIAN GRÜNWALD
let's do this!
Bring The Buyer Insider™ Experience to Your Audience
3 simple steps to deliver a transformational experience your attendees will talk about for years.
01
START
Share your event vision, audience challenges, and desired outcomes. Shawna will explore how her immersive format can best serve your goals and align with your theme.
02
SHAPE
Collaborate on session focus, audience engagement strategy, and key takeaways to ensure the experience drives real impact — not just applause.
03
SPARK
Shawna delivers a high-energy, participatory keynote designed to challenge thinking, activate leadership, and create lasting momentum beyond the event.