Keynote
A high-energy 45 to 90-minute experience customized for your audience.
Shawna Suckow Keynote
Customer Brandships™
How to Out-Human the Competition™
Your customers want badly to trust businesses. The problem is, they are finding fewer reasons to do it.
In this timely keynote, consumer behaviorist Shawna Suckow shows audiences how to replace polished promises with believable proof, create more personal customer experiences, and remove the small trust-breakers businesses often overlook.
Customer Brandships™ are the business version of friendships.
They are built through familiarity, consistency, shared values, honesty, and the feeling that someone actually knows and cares about you.
Your customers are not asking your business to become their new best friend, but they are looking for many of the same qualities they value in one. Shawna shows audiences how to build those qualities into everyday interactions.
Practical ideas your audience can use
Turn transactions into relationships
Attendees learn how to Out-Human the Competition™ in ways that feel genuine, practical, and possible.
- Recognize behaviors and business practices that weaken customer trust
- Find overlooked trust-builders and trust-breakers throughout the customer experience
- Replace polished promises with believable proof
- Create more personal interactions that customers crave
- Turn occasional customers into regulars and satisfied customers into advocates
What your audience will be able to do
Useful outcomes, not vague inspiration
Understand what customers need before they are willing to trust
Identify small changes that make the customer experience feel more human
Build stronger relationships that encourage loyalty and referrals
Make the business easier to choose, harder to leave, and more likely to be recommended
Perfect for
Businesses ready to earn more trust
Business owners and leadership teams
Sales and entrepreneurship conferences
Marketing and customer-experience tracks
Organizations navigating a skeptical marketplace
Teams that want customers to remember more than features and prices
Businesses of any size looking to connect better with customers
Choose the right format for your event
One message, several ways to deliver it
Breakout
A focused 45 to 90-minute session with practical application.
Half-day workshop
A deeper, hands-on experience with discussion and exercises.
Virtual or on-site
An interactive program for remote audiences or a customized team session.
The Buyer Insider™ Experience
Not a boring lecture
Shawna combines current consumer-behavior insights, audience participation, humor, practical exercises, and strategies people can actually use.
Attendees do not simply hear good ideas. They work with those ideas during the session and leave knowing what to do next.
The program can be customized around your audience's industries, current challenges, event theme, and desired outcomes.
What clients and audiences say
Ideas that lead to action
“As a speaker she is dynamic, capturing, and relatable. She inspires attendees and leaves the audience with ideas that make one take action.”McKenzie Kaufeld Counts, CMP
Senior Marketing & Event Manager
“Her fun, interactive style, and deep expertise are a winning combination. Hire Shawna, you will be glad you did.”Neen James, MBS, CSP
Client Experience Expert
Frequently asked questions
What meeting planners want to know
Who is this keynote designed for?
Customer Brandships™ is designed for business owners, leaders, sales teams, marketers, and customer-experience professionals who want to build trust, loyalty, and stronger customer relationships.
How long is the presentation?
The program can be delivered as a 45 to 90-minute keynote or breakout session. It is also available as a half-day workshop, virtual program, or customized on-site training.
Can Shawna customize the keynote for our industry?
Yes. Shawna can tailor the examples, stories, audience participation, and practical applications around your industry, event theme, member challenges, and desired outcomes.
How do we book Shawna?
Schedule a discovery call to discuss your audience, goals, location, preferred format, and date. Shawna will help determine whether this keynote is the right fit.
Customers do not need another polished promise
They need more reasons to believe you, remember you, and want to stay. Bring Customer Brandships™ to your next conference, sales kickoff, association event, or team meeting.