FREE SMALL BUSINESS RESOURCES
Welcome to The Small Business Resource Vault: a collection of resources to help you succeed with fewer headaches, less time drain, and zero Big Brand marketing mythology (because it doesn’t work for small businesses!)
Everything here is built for the underdog. Dig in, take what helps, and go out-compete the big guys.
🆕 ASK ME ANYTHING!
I’m ShawnaBOT
Shawna’s A.I. clone trained on her marketing expertise. Ask me anything about positioning, messaging, branding, social media, or competing against the big guys.
→ OPEN SHAWNABOT FREEOodles of
Small Business
Tools
Some free, some paid, all useful.
30-Day Social Media Calendar
A full month of content prompts mapped out so you never stare at a blank screen again. Plug in your voice, hit post.
→ OPEN FREESocial Media Prompt Pack
100+ conversation-starting prompts for small businesses. Scroll-stopping ideas for every platform, no inspiration required.
→ OPEN FREESmall Business Week Checklist
7 quick wins to maximize your visibility during Small Business Week (or any week!). From community presence to media outreach—actionable steps you can start today.
→ OPEN FREEThe 28-Day Modern Outreach Blueprint
How small businesses land clients with video, AI, and voicemail — without cold calling. A 28-day multi-channel sequence that feels personal at scale.
→ OPEN FREEThe Complete 18-Month Outreach System
Every script. Every template. Every step. The full multi-channel outreach system built for the long game... including CRM tracker, tool setup guides, and re-engagement cycles running 18 months deep.
→ GET THE SYSTEM — $47Branding Checklist: 35 Assets You Need
The complete small business branding checklist — from logo and colors to voice and photography. Know exactly where you stand.
→ OPEN FREEThe Trust Score: How Human Are You?
Rate yourself 1–5 on how relatable, memorable, and trustworthy your business is. Score yourself on clarity, authenticity, consistency, generosity, and impact. Get instant feedback and your personalized action plan.
→ TAKE THE QUIZ FREEMarketing Myth Buster Checklist
Are you falling for these 5 marketing myths? This quick checklist busts the most common advice that’s quietly costing small businesses. Download, check yourself, compete smarter.
→ OPEN FREEThe Underdog Positioning Playbook
The step-by-step workbook for small businesses who are done trying to act big. Own your niche, map your competitors’ weaknesses, and build a 90-day marketing plan that plays to your strengths.
→ GET THE PLAYBOOK — $47The Trust Score for Realtors
Are you a Two-Percenter in real estate? Score yourself on two layers of trust: the professional baseline (responsiveness, process clarity, consistency) and the relatable layer (personality, stories, authenticity). Find out where you stand.
→ TAKE THE FREE ASSESSMENTThe Feature-to-Story Translator
One-page fillable guide that turns product specs into stories that actually sell. Includes the Feature-to-Story formula, 5 before/after examples, blank rows for your own features, and an Emotion Check so you know it lands.
→ OPEN FREEThe Story Bank Kit
Stop winging it. Mine your real stories, capture them in a reusable format, and map 90 days of content in one sitting. Six story categories, a capture template, a running story library, a channel cheat sheet, and a 90-day publishing plan.
→ GET THE KIT — $37The Why Us Story Script
Stop listing features. Start telling stories. This fill-in-the-blank template helps you craft the “Why Us” story that stops the scroll, builds trust, and makes your business unforgettable.
Coming Soon50 Story-Driven Content Ideas
Storytelling beats features and benefits every time. Here are 50 content angles that build trust, loyalty, and real connection.
→ OPEN FREEBuild Your A.I. Board of Directors
Stop asking ChatGPT generic questions. This 4-page fillable kit helps you build a personalized A.I. advisory board — pick your advisors, define your business, and create a Custom GPT that actually knows your goals.
→ OPEN THE TOOL FREEYour A.I. CFO
A custom AI prompt that thinks like a Chief Financial Officer for your small business — cash flow questions, pricing decisions, budget gut-checks. No MBA required.
→ OPEN THE TOOL FREEYour A.I. Director of Operations
Think of this as your AI COO. Feed it your workflows and it helps you find the bottlenecks, build the systems, and stop reinventing the wheel every single week.
→ OPEN THE TOOL FREEYour A.I. Brand Definer
Not sure how to describe what makes your business different? This AI tool asks the right questions and hands you back language that actually sounds like you — voice, values, and positioning in plain English.
→ OPEN THE TOOL FREEYour A.I. Content Repurposer
Turn one piece of content into ten. Paste in a blog post, podcast transcript, or email and get back social captions, headlines, email subject lines, and short-form angles — all in your voice.
→ OPEN THE TOOL FREESEO vs GEO: Your Business Visibility Guide
40-50% of your customers now ask AI instead of Google. Learn why Generative Engine Optimization is more important than traditional SEO, and get a 90-day action plan to stay visible in the age of AI.
→ OPEN FREEAS FEATURED ON
" />

#1 Amazon Bestseller in Starting a Small Business
Understanding you have a superpower is the first step. Knowing how to use it is the rest. Small is Your Superpower is the no-fluff playbook that shows small business owners exactly how to turn their size, personality, and community roots into an unfair competitive advantage.
The Small Business Advantage Podcast with Shawna Suckow
Underestimated is a podcast for small business owners, entrepreneurs, marketers, and leaders who are done pretending to be bigger than they are —” and ready to win by being exactly who they are.
UNDERESTIMATED
The Small Business Advantage Podcast
with Shawna Suckow