Checklist
Small Business Week Checklist
7 Quick Wins to Maximize Your Visibility (This week, or any week!)
Task #1
Community Presence Post
Done
💡 WHY THIS MATTERS
This week, people are actively looking for small businesses. Make sure they know WHY your business matters to the community.
✔ ACTION STEPS
• Write 2-3 sentences about your impact
• Tag local chamber of commerce, city orgs
• Post to all platforms
• Tag local chamber of commerce, city orgs
• Post to all platforms
Task #2
Past Customer Re-engagement
Done
💡 WHY THIS MATTERS
People who've bought from you before are your easiest wins. They already trust you—remind them you're still here.
✔ ACTION STEPS
• Email your list: "We're celebrating Small Biz Week"
• Offer a small gesture (not a discount)
• Make it about connection, not desperation
• Offer a small gesture (not a discount)
• Make it about connection, not desperation
Task #3
Behind-the-Scenes Content
Done
💡 WHY THIS MATTERS
Big chains are faceless. Your humanity is your biggest competitive advantage. Show it off.
✔ ACTION STEPS
• Share one staff member story
• Post about where you source
• Explain: "What makes us different?"
• Post about where you source
• Explain: "What makes us different?"
Task #4
Local Business Partnership
Done
💡 WHY THIS MATTERS
Two small businesses together = bigger visibility than one alone. This week, people are primed to notice.
✔ ACTION STEPS
• Find 1–2 complementary local businesses
• Create a joint post, tag each other
• Example: "Supporting SBW with [Business]"
• Create a joint post, tag each other
• Example: "Supporting SBW with [Business]"
Task #5
Explain Your Economic Impact
Done
💡 WHY THIS MATTERS
People don't automatically understand why small matters. Make the economic case: jobs, taxes, community reinvestment.
✔ ACTION STEPS
• Calculate jobs you create
• Show where your money goes
• Post: "Why small isn't weak—it's nimble"
• Show where your money goes
• Post: "Why small isn't weak—it's nimble"
Task #6
Media Outreach
Done
💡 WHY THIS MATTERS
Reporters hunt for Small Business Week stories. A 2-sentence pitch could land you free local press coverage.
✔ ACTION STEPS
• Find 2–3 local reporters
• Send pitch: "Local [business] celebrating SBW"
• Include contact photo or bio
• Send pitch: "Local [business] celebrating SBW"
• Include contact photo or bio
Task #7
Capture the Momentum
Done
💡 WHY THIS MATTERS
The week ends—but your business doesn't. Build for beyond SBW. Capture contacts and plan follow-up.
✔ ACTION STEPS
• Collect emails from new visitors
• Plan follow-up: "Thanks for SBW support"
• Mark calendar: "Week 1 of visibility plan"
• Plan follow-up: "Thanks for SBW support"
• Mark calendar: "Week 1 of visibility plan"
Pro tip: Don't worry if you can't do all 7 in one week. Small Business Week is a moment—but smart visibility all year long - in a way that's sustainable for your schedule - is a strategy.