HARD TRUTHS AND EASY TIPS FOR EVERY SMALL BUSINESS OWNER

(Plus lots of bonus 1980s pop culture references!)

• THE BUYER INSIDER • THE BUYER INSIDER • THE BUYER INSIDER • THE BUYER INSIDER • THE BUYER INSIDER • THE BUYER INSIDER • THE BUYER INSIDER • THE BUYER INSIDER • THE BUYER INSIDER • THE BUYER INSIDER • THE BUYER INSIDER • THE BUYER INSIDER

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Serious businessman in suit representing tax strategy for small business

4/15/26

What Are the Best Tax Strategies for Small Business Owners?

Business Strategy Read More →

4/14/26

The Word-of-Mouth Myth: Why Hoping Isn’t a Strategy

Marketing Strategy Business Strategy Referrals

Small business owner talking with a loyal customer

4/13/26

Why Small Businesses Win on Reputation (Not Budget)

Marketing Strategy Trust-Building Business Strategy

4/10/26

What Big Retail Gets Wrong About Loyalty (And How You Can Get It Right)

Customer Loyalty Repeat Business Small Business Strategy

4/9/26

How Can a Small Business Compete With Large Corporations?

Business Strategy Business Strategy Small Business Strategy

TikTok creator Sam POV showing cafe owner reminding world why small businesses matter

4/8/26

One Guy With a Phone Is Reminding the World Why Small Businesses Matter

Consumer Behavior Marketing Strategy

Burnt matchsticks -- a visual metaphor for small business owner burnout

4/7/26

The Thing Nobody Talks About at Networking Events

Business Strategy Entrepreneur Mindset

Customers lined up outside a small local business

4/6/26

The Shop-Small Tailwind Is Real -- Here’s How to Ride It Before Big Brands Notice

Shop Small Consumer Trends Local Business

Small business owner organizing and refreshing their workspace

4/5/26

Spring Clean Your Business: The Fresh Start Your Marketing Actually Needs

Marketing Strategy Business Strategy

Two businesses competing -- storytelling wins over features every time

4/4/26

You’re Not Losing to Better Products -- You’re Losing to Better Storytelling

Brand Storytelling Marketing Strategy Business Strategy

Small business pricing notes and calculator on a desk

4/1/26

The 3 Pricing Mistakes That Make You Look Small (Even If You’re Not)

Pricing Strategy Small Business Growth Marketing Psychology

Sales

Two receptionists at a hotel desk, one on the phone

3/30/26

The Follow-Up Gap: Why Small Businesses Leave Money on the Table Every Single Day

Customer Loyalty Business Strategy Marketing Strategy

Sales

Woman small business owner in her shop, confident and engaged

3/28/26

You’re Not Too Busy to Market. You’re Marketing the Wrong Things.

Marketing Strategy Business Strategy Time Management

Marketing Strategy

Target with bullseye representing focused audience strategy

3/27/26

You Don’t Need a Bigger Audience. You Need a Better One.

Marketing Strategy Audience Building Business Strategy

Marketing Strategy Sales

Woman small business owner standing confidently in her shop

3/26/26

What Are the Biggest Marketing Myths That Hurt Small Businesses?

Marketing Strategy Business Strategy Marketing Myths

Marketing Strategy

Barber giving a straight-razor shave in a small barbershop

3/25/26

Stop Trying to Attract Everyone

Target Audience Niche Marketing Small Business Strategy

Marketing Strategy

3/23/26

Marketing Strategies for Small Business 2026: Ditch the Playbook Everyone Else Is Using

Marketing Strategy Small Business Growth 2026 Trends

Marketing Strategy

3/16/26

AI Personal Operators: Why Your Small Business Needs a Digital Chief of Staff

AI & Technology Small Business Growth Marketing Strategy

AI & Tech

Retro 80s aerobics style photo showing up on your own terms

3/9/26

DIY Marketing for Small Business: What Actually Works Without a Big Budget

Marketing Business Strategy

Marketing Strategy

How to Increase Sales in Your Small Business

3/2/26

How to Increase Sales in Your Business Without Feeling Like a Used Car Lot

Sales Business Strategy

Sales

2/24/26

What does your customer really want?

Consumer Behavior Marketing Strategy

Consumer Behavior Read More →

Woman entrepreneur managing her small business shop

2/16/26

Business Advice From Successful Entrepreneurs: What They Actually Did

Entrepreneurship Business Strategy

Business Strategy Read More →

2/9/26

Problem Solving Business Ideas: How to Turn Customer Frustrations Into Revenue

Business Strategy Innovation

Business Strategy Sales

2/2/26

How to Improve Your Small Business: Start With What You Can Actually See

Small Business Growth Operations Customer Experience

Business Strategy Read More →

1/28/26

“Our People Make the Difference” is a statement that’s hurting your business

Differentiation Marketing Strategy

Marketing Strategy Consumer Behavior Read More →

Okay hand gesture representing mediocrity

1/22/26

The One Word That’s Costing Your Business Customers

Customer Experience Business Strategy Marketing

Sales Consumer Behavior Read More →

Marketing myths and lessons learned by a small business marketing expert

1/15/26

Marketing Myths I Used to Believe (And Boy, Was I Wrong)

Marketing Strategy Business Strategy Consumer Behavior

Marketing Strategy

1/9/26

Stop Selling Features. Start Giving Proof.

Marketing Strategy Trust & Authenticity

Sales Marketing Strategy

1/8/26

Stop Planning. Start Doing.

Business Strategy Productivity Marketing Strategy

Business Strategy Read More →

12/24/25

Stop Trying to Say Everything. Start Saying Something Memorable

Marketing Strategy Differentiation

Marketing Strategy

Woman reviewing notes and reflecting at her desk

12/18/25

The One Marketing Question Worth Asking Before the New Year

Marketing Strategy Year-End Review Small Business Planning

Marketing Strategy

Happy customer at a small local business

12/10/25

Why Your Best Customers Are Your Best Marketing Strategy

Customer Loyalty Word of Mouth Small Business Marketing

Consumer Behavior Sales

12/4/25

Why Acting Big is Hurting Your Small Business (And what to Do Instead)

Small Business Growth Differentiation

Marketing Strategy

11/24/25

Stop Selling Services, Features, and Benefits. Do this instead.

Marketing Strategy Storytelling

Sales Marketing Strategy

Small business owner greeting a returning customer at a local shop

11/17/25

Why Small Businesses Lose Repeat Customers (And the Simple Fix Most Owners Miss)

Customer Loyalty Business Strategy Loyalty

Sales Consumer Behavior Read More →

10/31/25

Small Business Saturday: 5 Easy Wins for Small Biz Success

Small Business Growth Marketing Strategy

Business Strategy Read More →

10/20/25

The Masks We Wear as Small Business Owners

Mindset Trust & Authenticity

Marketing Strategy

People connecting and sharing information face to face representing referral marketing

10/14/25

How to Get More Customers Without Spending Money on Ads

Word of Mouth Small Business Marketing Referrals

Marketing Strategy Sales

10/8/25

How Word-of-Mouth Marketing Still Drives Small Business Growth

Marketing Strategy Small Business Growth Consumer Behavior

Marketing Strategy Sales

7/14/25

Why Customers Choose Local Small Businesses Over Big Chains

Consumer Behavior Small Business Growth Marketing Strategy

Consumer Behavior Read More →

5/21/25

How Eliminating Half Your Market Can Skyrocket Growth

Differentiation Small Business Growth

Marketing Strategy Sales

MORE BLOGS →

HARD TRUTHS AND EASY TIPS FOR EVERY SMALL BUSINESS OWNER

BLOG ARCHIVE

What Are the Best Tax Strategies for Small Business Owners?

The Word-of-Mouth Myth: Why Hoping Isn’t a Strategy

Why Small Businesses Win on Reputation (Not Budget)

What Big Retail Gets Wrong About Loyalty (And How You Can Get It Right)

How Can a Small Business Compete With Large Corporations?

One Guy With a Phone Is Reminding the World Why Small Businesses Matter

The Thing Nobody Talks About at Networking Events

The Shop-Small Tailwind Is Real -- Here’s How to Ride It Before Big Brands Notice

Spring Clean Your Business: The Fresh Start Your Marketing Actually Needs

You’re Not Losing to Better Products -- You’re Losing to Better Storytelling

The 3 Pricing Mistakes That Make You Look Small (Even If You’re Not)

The Follow-Up Gap: Why Small Businesses Leave Money on the Table Every Single Day

You’re Not Too Busy to Market. You’re Marketing the Wrong Things.

You Don’t Need a Bigger Audience. You Need a Better One.

What Are the Biggest Marketing Myths That Hurt Small Businesses?

Stop Trying to Attract Everyone

Marketing Strategies for Small Business 2026: Ditch the Playbook Everyone Else Is Using

AI Personal Operators: Why Your Small Business Needs a Digital Chief of Staff

DIY Marketing for Small Business: What Actually Works Without a Big Budget

How to Increase Sales in Your Business Without Feeling Like a Used Car Lot

What does your customer really want?

Business Advice From Successful Entrepreneurs: What They Actually Did

Problem Solving Business Ideas: How to Turn Customer Frustrations Into Revenue

How to Improve Your Small Business: Start With What You Can Actually See

“Our People Make the Difference” is a statement that’s hurting your business

The One Word That’s Costing Your Business Customers

Marketing Myths I Used to Believe (And Boy, Was I Wrong)

Stop Selling Features. Start Giving Proof.

Stop Planning. Start Doing.

Stop Trying to Say Everything. Start Saying Something Memorable

2025

The One Marketing Question Worth Asking Before the New Year

Why Your Best Customers Are Your Best Marketing Strategy

Why Acting Big is Hurting Your Small Business (And what to Do Instead)

Stop Selling Services, Features, and Benefits. Do this instead.

Why Small Businesses Lose Repeat Customers (And the Simple Fix Most Owners Miss)

Small Business Saturday: 5 Easy Wins for Small Biz Success

The Masks We Wear as Small Business Owners

How to Get More Customers Without Spending Money on Ads

How Word-of-Mouth Marketing Still Drives Small Business Growth

Why Customers Choose Local Small Businesses Over Big Chains

How Eliminating Half Your Market Can Skyrocket Growth

SMALL IS YOURSUPERPOWER!

THE NON-SNOOZELETTER

SMALL IS YOUR
SUPERPOWER!