Keynote
A high-energy 45 to 90-minute experience customized for your audience.
Shawna Suckow Keynote
Microstories™
How Small Stories Help Customers Trust, Remember, Choose, and Refer You
Your customers are surrounded by businesses making the same claims about quality, service, and trust. If your marketing sounds like everyone else's, you become part of The Blandscape™. Customers may see you, but will they remember you?
In this funny, practical keynote, consumer behaviorist and marketing truth-teller Shawna Suckow shows audiences how to find the stories hiding inside their business and turn those everyday moments into marketing that people trust and remember.
Customers are skeptical, distracted, and tired of polished marketing claims.
Microstories™ are short, believable moments that reveal who you are, why your work matters, and what customers can expect from you.
Instead of asking audiences to become professional storytellers, Shawna gives them a manageable way to spot useful stories and put them to work across marketing, sales, and customer experience.
Practical ideas your audience can use
Leave The Blandscape™
Attendees learn how to replace generic claims with small, specific stories that make their business easier to understand and remember.
- Recognize where their marketing sounds like everyone else's
- Identify everyday moments that can become memorable Microstories™
- Turn facts, values, and customer experiences into believable proof
- Use stories across websites, social media, sales conversations, and customer touchpoints
- Build a repeatable storytelling habit, even if they hate being on video
What your audience will be able to do
Useful outcomes, not vague inspiration
Spot strong story material inside ordinary business moments
Create concise stories that reveal personality and build trust
Replace generic marketing claims with believable proof
Give customers more reasons to remember, choose, and refer the business
Perfect for
Audiences that need a better story, not a louder pitch
Marketing and communications conferences
Small business and entrepreneurship events
Sales and customer-experience tracks
Associations whose members struggle to stand out
Businesses of any size seeking clarity and connection
Teams ready to rethink outdated marketing models
Choose the right format for your event
One message, several ways to deliver it
Breakout
A focused 45 to 90-minute session with practical application.
Half-day workshop
A deeper, hands-on experience with discussion and exercises.
Virtual or on-site
An interactive program for remote audiences or a customized team session.
The Buyer Insider™ Experience
Not a boring lecture
Shawna combines current consumer-behavior insights, audience participation, humor, practical exercises, and strategies people can actually use.
Attendees do not simply hear good ideas. They work with those ideas during the session and leave knowing what to do next.
The program can be customized around your audience's industries, current challenges, event theme, and desired outcomes.
What clients and audiences say
Ideas that lead to action
“As a speaker she is dynamic, capturing, and relatable. She inspires attendees and leaves the audience with ideas that make one take action.”McKenzie Kaufeld Counts, CMP
Senior Marketing & Event Manager
“Her fun, interactive style, and deep expertise are a winning combination. Hire Shawna, you will be glad you did.”Neen James, MBS, CSP
Client Experience Expert
Frequently asked questions
What meeting planners want to know
Who is this keynote designed for?
Microstories™ is designed for business owners, marketers, sales professionals, customer-experience teams, and organizations whose members need practical ways to stand out and build trust.
How long is the presentation?
The program can be delivered as a 45 to 90-minute keynote or breakout session. It is also available as a half-day workshop, virtual program, or customized on-site training.
Can Shawna customize the keynote for our industry?
Yes. Shawna can tailor the examples, stories, audience participation, and practical applications around your industry, event theme, member challenges, and desired outcomes.
How do we book Shawna?
Schedule a discovery call to discuss your audience, goals, location, preferred format, and date. Shawna will help determine whether this keynote is the right fit.
Your best marketing stories are probably already happening
Your audience just needs to recognize them, shape them, and share them. Bring Microstories™ to your next conference, association event, member meeting, or workshop.