Welcome to my newly designed, snazzy Non-Snoozeletter! My goal is to send it out more than once in a random blue moon, so let me know if there’s content you’d like to see or a dog you want featured!
Why Customers Keep Price Shopping Your Business (And Exactly How to Stop It)
I sat in a plumber’s office last month listening to him explain why his business was struggling. His prices were competitive. His work was solid. But customers kept calling three other plumbers before making a decision. Every. Single. Time.
Price shopping isn’t a price problem. It’s a positioning problem. When customers can’t tell you apart from the competition, they do what humans always do when everything feels the same — they pick the cheapest option.
Read the full post →Send a quick video instead of a wall of text. Free plan is plenty for most small businesses. Customers actually watch them. Try Loom free
Take a look at three competitor websites. How many of the same descriptors does your home page have in common with theirs? Find a way to describe your company in a completely different way so you don’t get lumped in with them.
“Nobody talks about the emotional journey of a pencil. Sharp and full of potential. Then gradually worn down by other people’s problems. Finally too small to hold. Honestly... relatable.”
Bailey is a Yellow Lab/Alaskan Malamute belonging to subscriber Janel Anderson. Bailey only drinks water outside — and in winter, she doesn’t bother with water at all. She eats snow. A real Minnesota doggo, through and through.
Thanks for reading! Send me a pic of your dog (or your neighbor’s dog. Or your sister’s. It doesn’t matter as long as it is a dog!)