Welcome to my newly designed, snazzy Non-Snoozeletter! My goal is to send it out more than once in a random blue moon, so let me know if there’s content you’d like to see or a dog you want featured!
Why Customers Keep Price Shopping Your Business (And Exactly How to Stop It)
I sat in a plumber’s office last month listening to him explain why his business was struggling. His prices were competitive. His work was solid. But customers kept calling three other plumbers before making a decision. Every. Single. Time.
Price shopping isn’t a price problem. It’s a positioning problem. When customers can’t tell you apart from the competition, they do what humans always do when everything feels the same — they pick the cheapest option.
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Take a look at three competitor websites. How many of the same descriptors does your home page have in common with theirs? Find a way to describe your company in a completely different way so you don’t get lumped in with them.
“Your dog has no idea what your job is. As far as they’re concerned, you disappear into the wilderness every day and somehow return with food.”
Bailey is a Yellow Lab/Alaskan Malamute belonging to subscriber Janel Anderson. Bailey only drinks water outside — and in winter, she doesn’t bother with water at all. She eats snow. A real Minnesota doggo, through and through.
Thanks for reading! Send me a pic of your dog (or your neighbor’s dog. Or your sister’s. It doesn’t matter as long as it is a dog!)