MEET SHAWNA SUCKOW,
THE BUYER INSIDER™
As a professional keynote speaker, author, and consultant, Shawna helps small businesses compete smarter and out-human big brands in their marketing game through their strategic advantage.
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Shawna Suckow
“IN A WORLD DROWNING IN SAMENESS, THE BUSINESSES THAT WIN ARE THE ONES WHO STOP TRYING TO BE IMPRESSIVE, AND START TRYING TO BE MORE HUMAN.”
— SHAWNA SUCKOW —
Hello,
I’M SHAWNA SUCKOW.
A truth-telling insider who helps small businesses cut through the B.S. and actually win.
I spent 15 years on the corporate side before accidentally becoming a speaker — and I do mean accidentally. I used to prefer chewing broken glass to standing on a stage. After about a year of dreading every single event, something shifted. I began to love it. Today, I genuinely can’t imagine doing anything else. (The glass industry is probably relieved.)
I’ve dedicated my speaking career to helping small businesses stop blending in and start becoming unforgettable — not by shouting louder, but by understanding how their customers actually think, decide, and buy, and then using that insight to stand out in ways competitors simply can’t copy. My style has been described as your best friend telling you the hard truths you need to hear. My delivery is relatable, full of real-world case studies, and refreshingly free of B.S.
I can’t sit through lectures myself, so I don’t deliver my content that way! I created an immersive format that makes my content a hands-on experience where participants apply what they’re learning on the spot and co-create their own outcomes.
A FEW FUN FACTS
Because no one wants to book a boring speaker…
Super DUPER parallel parker, I should get a trophy.
Played in the World Series of Poker.
Has spoken on 5 continents! (c'mon Australia and Antarctica!)
Once did a (terrible) turkey call for the Jimmy Kimmel audience.
✦ ✦ ✦
my promise to you
The market has changed, and small businesses now have something they've never had before: a clear advantage over big competitors. The problem is that most are still working from an old marketing playbook built for old realities.
My promise is simple. When I work with you, I'm not showing up with theory or recycled ideas. I'm bringing practical strategies, real-world insight, and the kind of perspective that comes from decades of working with businesses just like yours. I'll challenge how you think, give you tools you can actually use, and help you see opportunities you never thought possible.
Because when small businesses learn to leverage their advantage, they don't just compete. They win.
✦ ✦ ✦
— SHAWNA SUCKOW, CSP®
why is Shawna trusted & Certified
If you've spent time in the meetings industry, you probably know the Certified Speaking Professional® (CSP®) designation is a big deal. It's like a Master's Degree in professional speaking. It's the highest earned designation awarded by the National Speakers Association to a small percentage of speakers who consistently deliver exceptional presentations, attained a specific number of paid speaking engagements, a minimum income threshold from speaking, and client evaluations that solidify a speaker's professionalism and expertise.
I became a full-time professional speaker in 2014, and five years later I earned my CSP® — a milestone that reflects the standards I hold myself to every time I step on stage. I also hold the Certified Virtual Presenter (CVP) designation and the Certified Meeting Professional (CMP) credential.
These aren't just letters after a name. They're a guarantee: when you book Shawna, you're getting someone who takes this work seriously, shows up prepared, and delivers outcomes — not just entertainment.
6 Reasons to Work with Shawna
Shawna's sessions are interactive and immersive. No sit back and zone out lectures — your audience participates from minute one.
Audiences leave with practical tools and frameworks they can apply immediately — not just inspiration that fades by Monday.
Her presence commands the room and keeps people engaged the entire time. Phones go down. Eyes go up.
She partners with planners to support broader objectives and audience outcomes — not just deliver a canned 60-minute talk.
Her content sparks reflection, accountability, and meaningful action long after the event ends. Your attendees will still be talking about it.
Professional, responsive, and prepared. Seamless to work with from booking to presentation — no drama, just results.
3 Simple Steps to Deliver a Transformational Experience
Getting started is easier than you think.
START
Share your event vision, audience challenges, and desired outcomes. Shawna will explore how her immersive format can best serve your goals.
SHAPE
Collaborate on the session focus, audience engagement strategy, and key takeaways to ensure the experience aligns with your theme and drives real impact.
SPARK
Shawna delivers a high-energy, participatory keynote designed to challenge thinking, activate leadership, and create lasting momentum beyond the event.
THESE BRANDS
TRUST SHAWNA
TO HELP THEM COMPETE BETTER
HEAR IT FROM THE AUDIENCES
Real people. Real reactions. Real results.
#1 Amazon Bestseller in Starting a Small Business
Understanding you have a superpower is the first step. Knowing how to use it is the rest. Small is Your Superpower is the no-fluff playbook that shows small business owners exactly how to turn their size, personality, and community roots into an unfair competitive advantage.
Big brands spend millions trying to seem relatable. You already are. This book shows you how to lean into that -- and win because of it, not in spite of it.
READER LOVE FOR MY NEWEST BOOK!
SMALL IS YOUR SUPERPOWER!
"This book is the permission slip every small business owner needs. Shawna doesn't just tell you to believe in yourself — she gives you the actual strategy to back it up. Required reading for anyone who's ever felt outgunned by the big guys."
"Finally — a business book written by someone who gets it. No fluff, no recycled advice, no jargon. Just smart, practical, and laugh-out-loud honest. I've already recommended it to twelve people."