18-MONTH OUTREACH SYSTEM
Get these in place before you send a single message. Skipping setup is how people abandon the system by week two.
The mindset shift that makes this work: You are not bothering people. You are doing them the favor of showing up consistently and making it easy to say yes when the timing is right. Most of your competitors quit after one email. You won’t.
The Complete 18-Month Outreach System | The Buyer Insider LLC | www.thebuyerinsider.com
Each touchpoint builds on the last. Don’t skip steps. Don’t combine them. The spacing is intentional — it mimics how real relationships develop, not how desperate salespeople behave.
If they respond at any point: Stop the sequence immediately. Shift into real conversation mode. The sequence exists to earn a response, not to run on autopilot after one arrives. Update your CRM the same day.
The Complete 18-Month Outreach System | The Buyer Insider LLC | www.thebuyerinsider.com
Hi [First Name],
I noticed [specific observation: a post they wrote, an award they won, a challenge their industry is facing] — and it made me think you might appreciate a quick conversation.
I work with [type of business/industry] to help them [specific outcome you deliver, not your job title]. One of my clients recently [brief specific result — not a number if you can’t prove it].
Worth a 20-minute call to see if there’s a fit? Here’s my calendar: [link]
Either way, keep doing what you’re doing with [the specific thing you noticed]. It’s working.
[Your name]
Hi [First Name],
Wanted to share something I came across that felt relevant to [their business challenge or goal]: [link to article, stat, resource, or brief insight — genuinely useful, not a sales piece].
[One sentence on why you found it relevant to them specifically.]
No pressure on the call — just wanted to put something useful in your hands. If the timing ever makes sense, I’m here: [calendar link]
[Your name]
Hi [First Name],
I’ve reached out a few times and haven’t heard back — which tells me one of three things is true:
1. The timing isn’t right.
2. This isn’t a fit.
3. My emails are going to your spam folder, in which case, I’m very sorry and also a little offended.
Either way, I’ll stop reaching out. But if anything changes and you ever want to explore what [specific result you help with] could look like for [their company], I’m easy to find.
Genuinely wishing you a great [quarter / year / season].
[Your name]
Why this works: It removes pressure, shows personality, and triggers the “wait, should I respond?” reflex. People reply because they feel like they owe you a proper answer. Send it exactly as written. The humor is intentional. Don’t remove it.
The Complete 18-Month Outreach System | The Buyer Insider LLC | www.thebuyerinsider.com
Record on your phone or webcam. Look at the camera. Smile once. Keep it under 90 seconds. These four beats are all you need.
“Hey [First Name] — quick video for you. I noticed [the specific thing: their post, their company news, their industry challenge], and I wanted to reach out person-to-person instead of just sending another email.”
“I work with [type of business] to help them [specific outcome, not your title]. I think there might be something worth a quick conversation about for [their company name], specifically around [their challenge or goal].”
“We recently helped [similar type of client] to [specific result or shift]. I think a version of that could work for you too — but I’d want to understand your situation first before I assume anything.”
“If any of this resonates, I’d love a 20-minute call. My calendar link is in the email I sent you — no prep needed, just a conversation. Thanks for watching, [First Name]. Talk soon.”
Record this once per industry vertical. Aim for 40–50 seconds. Casual tone. Not a commercial.
“Hey [First Name], this is [Your Name] — I sent you an email a couple weeks back and wanted to follow up the old-fashioned way. I work with [type of business] and I think there’s something worth a quick conversation about for [their company]. No pitch, no pressure — just want to see if it’s worth 20 minutes. You can email me back at [your email] or grab time at [calendar link]. Thanks — hope you’re having a great week.”
“Hi [First Name] — I sent you an email today about [topic]. Wanted to connect here too. Either way, I’ve been following [their company] — great stuff.”
“Hey [First Name] — saw your post about [something they shared or commented on]. [One genuine sentence about why it resonated or what you found interesting.] I’m still happy to connect on a call if the timing makes sense — link’s in my email. No rush.”
The Complete 18-Month Outreach System | The Buyer Insider LLC | www.thebuyerinsider.com
One touchpoint per month, months 2–6. Low-effort for you. Surprisingly effective over time. The goal isn’t to chase — it’s to be the person they think of when the timing finally shifts.
Track your last touch date in your CRM (page 6). Set a recurring calendar reminder for the first of each month to review who needs a touchpoint. Five minutes of review, one email. That’s all this takes to maintain.
The Complete 18-Month Outreach System | The Buyer Insider LLC | www.thebuyerinsider.com
& YOUR TRACKER
These prospects haven’t said no. They’ve said not yet. Four touchpoints over the next year keeps you top of mind without burning goodwill. One touchpoint every 3 months. Brief, human, no desperation.
| Prospect Name | Company | First Contact | Last Touch | Next Touch | Status | Notes |
|---|---|---|---|---|---|---|
Update this table the same day something happens. “I’ll remember it” is how pipelines die. The system works because of consistent follow-through, and consistent follow-through requires a written record.
The Complete 18-Month Outreach System | The Buyer Insider LLC | www.thebuyerinsider.com