Why Do Customers Think You're Too Expensive?

Hearing, “You’re too expensive,” is enough to make any business owner question their pricing. Sometimes that’s exactly where the problem is. Most of the time, it isn’t. In this episode, Shawna walks through the five reasons customers push back on price and why only one of them has anything to do with the actual number on your quote. She explains how your branding, messaging, perceived value, and, most importantly, trust all shape what customers think your business is worth before they ever ask for a proposal. If you’ve been wondering whether you need to lower your prices or simply tell your story better, this episode will help you figure out which one it is.