Is Your Marketing Ready for the New Buyer? | Shawna Suckow

● Clarity

My homepage tells a visitor what I do and who I help within 5 seconds

My services/product pages use plain language, not industry jargon

I have a clear, simple call-to-action on every page

THE REAL TALK:

Confused visitors leave. They don’t ask for clarification. If your messaging is unclear, they just Google someone else.

⚡ ACTION ITEM THIS WEEK:

Ask someone who doesn’t know your business to read your homepage and tell you in one sentence what you do.

● Transparency

My pricing (or at least a price range) is visible on my website

My About page includes a real photo of me and a real story — not just credentials

I respond to reviews — positive and negative

THE REAL TALK:

Buyers in 2026 have a finely tuned BS detector. They trust businesses that are open, not ones that feel like they’re hiding something.

⚡ ACTION ITEM THIS WEEK:

Add a “Starting at $X” or “Projects typically range from $X–$Y” line to your services page this week.

● Proof

I have at least 10 recent reviews on Google (within the last 12 months)

I have at least 3 customer testimonials on my website

I have at least one case study or before/after story visible

THE REAL TALK:

You saying you’re great is worth nothing. A customer saying it is worth everything. Proof isn’t bragging — it’s evidence.

⚡ ACTION ITEM THIS WEEK:

Text 3 past customers this week and ask for a Google review. Make it easy — include the link.

● Responsiveness

I respond to inquiries within 24 hours (weekdays)

My website loads in under 3 seconds on mobile

I have an automated response so people know I received their message

THE REAL TALK:

Slow response = lost sale. The business that responds first wins, more often than not.

⚡ ACTION ITEM THIS WEEK:

Set up an auto-reply on your contact form or email so people immediately know you got their message.

● Relevance

My content and messaging speaks to problems my customers have TODAY — not 3 years ago

I know the top 3 questions my ideal customers are asking right now

My offers match what people actually want to buy right now

THE REAL TALK:

The market changes. Buyers change. What worked in 2021 doesn’t work in 2026. If you haven’t updated your messaging in over a year, it’s time.

⚡ ACTION ITEM THIS WEEK:

Ask your last 5 customers what they were searching for when they found you. Update your homepage headline to match.

Your Score: 0 / 15

13–15 ✓You’re ready. Keep going.

9–12 ✓Solid foundation with some gaps. Pick 2 action items and do them this week.

5–8 ✓Real opportunity here. Start with Clarity and Proof — they have the biggest ROI.

Under 5Don’t panic. Every business starts somewhere. Pick ONE action item and do it today.

Questions? Email shawna@thebuyerinsider.com | More free resources at www.thebuyerinsider.com/vault