FREE 2026 MARKETING REALITY CHECK
IS YOUR MARKETING
READY FOR THE
NEW BUYER?
Score yourself honestly on 5 areas. Find out exactly where you stand — and what to fix first.
TAKE THE ASSESSMENT ↓BUYERS HAVE CHANGED.
A LOT.
They’re more skeptical, more informed, faster to leave, and allergic to anything that sounds like a corporate press release. They’ve been burned by too many promises. By the time they contact you, they already have a pretty good idea of whether they trust you — or not.
The good news? Small businesses are built to win in exactly this environment. But only if your marketing has kept up.
Score yourself 1–5 on each of the 5 areas below. Be honest. Nobody’s watching — and the only person you’re hurting by fudging the numbers is you.
AREA 1 OF 5
CLARITY
“Can your customer explain what you do in one sentence after visiting your website?”
AREA 2 OF 5
TRANSPARENCY
“Do you show people what it’s actually like to work with you — before they buy?”
AREA 3 OF 5
PROOF
“Do you have visible, specific social proof — not just generic testimonials?”
AREA 4 OF 5
RESPONSIVENESS
“How fast do you respond — and does your marketing reflect that speed?”
AREA 5 OF 5
RELEVANCE
“Is your marketing talking about what customers are worried about RIGHT NOW — or what you want to sell?”
Score all 5 areas to unlock your results.
YOUR RESULTS
YOUR RESULT
READY TO CLOSE THE GAPS?
You know where you stand. Now let’s talk about what to do next. A 25-minute call with Shawna is free, no-pressure, and the fastest way to turn these scores into an actual plan.
FREE TOOLS & RESOURCES
NEED HELP WITH ANY
OF THESE AREAS?
The Vault is packed with free tools, templates, and resources to help you tackle exactly these challenges — from social content and branding checklists to storytelling guides and outreach systems. All free, all practical, all built for small businesses.
EXPLORE THE FREE VAULT →GO DEEPER
EPISODE 2 OF UNDERESTIMATED
“Customers Have Changed. Here’s What To Do About It.” — This assessment is the companion guide to EP2. Listen to the full episode for the story behind the data.
LISTEN NOW